Need an expert opinion on where to focus your marketing efforts?
We’ll create an extensive report based on your current digital presence to help you:
- Hone your digital strengths to perfection
- Turn weaknesses into strengths
- Smash your current digital targets
- And most importantly…grow your business
Already have a goal in mind?
We’ll focus on it right away.
What does the report contain?
It depends on your organisation’s unique online presence and your business goals. We’ll ask you to fill out a short questionnaire before we start, which gives us a clear indication of relevant focus areas.
Broadly speaking, we’ll examine your website in detail before looking at other digital channels that you’re currently using, and/or ones that could be a good fit for you.
Our analysis is grouped into four main categories: web design & UX, search engine optimisation (SEO), brand positioning & copy, and marketing. Each of these components plays an important role in potential customers’ experience when they visit your website or interact with your business online.
A typical report might look something like this:
Search Engine Optimisation (SEO)
SEO allows you to become the answer to your potential customers’ questions (if not their prayers). It can be an effective way to both reach new people and make sure existing customers know where to find you. We’ll look at your current SEO performance and help you to get the right audience clicking through to your website from search engines.
- General SEO Overview
- Local SEO
- Keyword Targeting
- Technical SEO
- Site Speed
- SEO Recommendations
Web Design & User Experience (UX)
Design is the very first aspect of your website that visitors will notice, so getting it right is crucial for making a positive first impression. And the importance of good web design extends way beyond first impressions. It’s as much about how easy your site is to navigate and use as it is about look and feel. In this section, we evaluate your current setup from both standpoints.
- Look & Feel
- Design Breakdown
- User Flow
- Design & UX Recommendations
Brand Positioning & Web Copy
Your brand identity is a complex concept with a number of contributing factors. It’s what makes you unique – much like a human personality. Messaging is the written expression of your brand identity that works alongside your logo, brand colours and visuals. On your website, messaging will take the form of web copy. The better your website copy is, the more likely it is to persuade people to buy from you.
- Brand & Copy Breakdown
- Web Copy
- Hero Text
- Micro Copy
- Brand & Copy Recommendations
This section covers the techniques and channels you use to generate awareness about your products and services beyond your website. We’re talking about tools for building an effective sales funnel that draws new audiences to your website, whilst keeping existing customers engaged and encouraging repeat business.
- Blogs and Insights
- Organic Social Media
- Email Marketing
- Paid Advertising
- Goals & Measurement
- Marketing Recommendations
For each category, we’ll identify some ‘quick wins’. These are changes that should be relatively straightforward to make yourself, and that will have a positive impact in the short term.
We’ll also include our recommendations for longer term goals. These are usually a bit more complex and labour intensive to implement, but they are likely to have a more significant impact on your growth over time.
Are you ready to become a master of online marketing?
How much is a report?
A full report covering all four of the areas listed starts from £399.
For a figure that some agencies would charge you to write a blog, we’ll help you to transform your entire digital estate.
Already know which aspect of your online performance you’d like us to review? We can provide a mini report focused on one of the specified areas starting from £99.
Enter your details into the following form for a custom quote. We’ll get back to you within 24 hours.