Self Set Screeding

The goal was to improve user experience and boost lead generation capability. Self Set Screeding’s existing website was looking dated and sparsely populated with content. Simply put, it didn’t reflect the vibrant, can-do attitude that Jess radiated when discussing her company with us during our consultation.

We quickly realised that Self Set Screeding’s USP is – Jess herself. She told us that most of her leads were currency coming from calling existing connections, as Jess is adept at winning clients on the phone. We aimed to free up some of her time by attracting more leads digitally.

We transferred core brand codes such as the logo and colours to a clean, contemporary website to give user experience a much-needed boost. And we paired this with brand new web copy that was devised to reflect Jess’ knowledge and enthusiasm – adding clear value for visitors by providing key information about how Self Set Screeding operates. We also integrated the company’s instagram feed with the website to share a highlight reel of successfully completed projects.