Sanwei Technical

We worked with Sanwei’s senior stakeholders to engineer their perfect website.

Challenge

Sanwei Technical Ltd is a part sourcing, engineering and manufacturing company with offices in the UK and Taiwan. The company has a complex, multi-faceted offering and a very specific target market of B2B buyers and engineers.

When Sanwei contacted Studio Kick, its previous website had become outdated. Page load speed was poor, navigation was clunky, and it wasn’t entirely clear from the website copy exactly how Sanwei could help its prospective customers.

Approach

We hosted several in-depth discussions with key decision-makers at Sanwei to get to the heart of exactly what the company offers and how it serves its roster of longstanding, satisfied customers. We also reached a consensus on the core purpose of the website and customer personas we needed to appeal to.

Studio Kick then worked our magic to deliver a website that communicates all facets of Sanwei’s offering, from industry specialisms to specific services and product image galleries. Perhaps most importantly, it also tells the story of how Sanwei was established, and why so many existing customers would recommend the company in a heartbeat.

Result

Intuitive navigation, ultramodern design and alluring website copy.

Not to mention a boost in web traffic, increased page dwell time and an uptick in inbound queries. Sanwei’s sales team can now be proud to use the company website as a showcase for their prospective customers. See for yourself…

We approached Mitch from Studio Kick to discuss updating and modernising our company website. As an established business we needed a modern, more informative and intuitive website, but didn't have the labour resource to spend hours discussing the content. We needed Mitch and Tim to build a site from a limited brief and input, they came up trumps and we launched our great new site late last year. Tim's eye for for detail and Mitch's splendid use of the English language captured exactly what we were looking for: modern, bright, to the point information, easy to navigate and at a great agreed price. I can't recommend Studio Kick highly enough.

Andy CobboldSales Manager - Sanwei Technical Ltd